One Stop Dental Marketing

Significance of Social Media Marketing for Dentists and Dental Practices

Dental practices have since long relied on conventional marketing methods like directories, hoardings and print advertising to promote their practice. But in recent times, digital marketing is changing the way small businesses are attracting potential customers, converting and retaining customers.

A large number of people are resorting to online searches to find businesses to meet their needs. People are also relying heavily on user reviews and endorsements. It could be futile to ignore the importance of social media marketing for dentists and dental practices. This post will discuss the importance of social media marketing for your dental practice.

What is Social Media Marketing

Social media marketing is all about using social media platforms and websites to promote your products and services. Some of the common social media platforms are Facebook, Twitter, and Instagram. The best part of social media marketing is that they have analytic tools that help track the success of various campaigns.

It is a powerful way to reach out to existing customers, potential customers, and influencers. Almost 3.96 billion people are currently active on the social media platform worldwide. It makes social media critical media, especially small and medium businesses.

Importance of Social Media Marketing for Dentists & Dental Practices

  • Social platforms are gaining popularity: In Australia, social media is growing by 4.9 per cent every year. An increasing number of dental practices are resorting to social media to secure loyal patients. They are helping people overcome their fears of visiting dentists and building confidence in them.
  • Help you build reviews and referrals: Conventionally, dentists have relied heavily on word of mouth to promote their business. Likewise, in current times potential customers seek online opinions and reviews before selecting a service or product. Social media enables endorsements, increases community presence and boosts content strategies.
  • Boost confidence: Social media marketing for dentists and dental practices helps to stage authority, track record and experience in delivering results. It also helps eliminate the dread surrounding dentist visits. The dentists can connect with the audience ease their insecurities and anxieties about dental visits.
  • Reaches out to the target audience: Social media allows the flexibility to select target audience precisely and target your advertising efforts only to that group. Traditional media does not give the option to precisely choose the target audience.

Best Social Media Platform for Dental Practices

Now that we are aware of the importance of social media marketing for dentists and dental practices, it is vital to know the social media platforms that work the best for dentists. The user profile of every social media channel differs; therefore, some channels work better for social media channels than others. Some channels worth considering are mentioned below:
  1. Facebook: Facebook has the most robust user base among all social media channels. Facebook advertising gives a wide range of options to select audience based on demographics, geography, hobbies and interests. It also has analytical tools to assess the success of every campaign. You can build Facebook communities, engage with them on Facebook live, upload behind the scene videos, run promotional contests. You can also share dental tips, debunk myths, share accomplishments, employee feedback, and customer testimonials.
  2. YouTube: Dentists can deliver results that have a visual impact; showing off their results can attract patients. This makes YouTube a powerful channel where the dentist can display office tours, FAQ, demonstrations, dental tips, etc. Light-hearted, entertaining and educational videos can be used to build trust among potential buyers.
  3. Twitter: Twitter is slightly different from other channels as the messages shared on Twitter are compact. Twitter, like Facebook, enjoys immense popularity by using popular hashtags, you can attract audience attention. Dental practices can draw attention by using industry-specific hashtags like #DentalImplant or #Braces. The dental marketing campaign includes the use of Twitter to share relevant content, live tweets, address dental concerns, and answer customer service questions.
  4. Instagram: Instagram is another popular choice to post pictures. It is popular, especially with the younger population. Cosmetic dentists can post powerful visual before after images of the results. However, it is crucial to avoid using excessive filters and keep the images as close to natural. You can post before-after images, behind the scenes, patient images, promote events, and run promotional contests.

Tips to Make the Most of Social Media

Social media marketing for dentists and dental practices ensures to build close relationships; your employees are the biggest connection between you and the patients. It makes sense to connect with your patients through you have them speak about your clinic. The social media content should be designed to make a personal connection rather than being clinical.

Put out the content of value; fresh, authentic content that gives valuable information is likely to be shared and adds authority to your content. Engage with your audience by asking questions or opinions. Make the most of live videos to interact with your audience. Ask for reviews and referrals to put on your social media pages.

Final Words

Having social media presence and using social media marketing tools is essential to reach out to your potential customers and build strong relationships. Twitter, Facebook, YouTube, and Instagram are effective channels for social media marketing for dentists and dental practices. Hiring the top digital marketing agency like One Stop Dental Marketing help you achieve the best outcome from social media advertising. Contact to know more about social media and its significance for dental practices.