By combining four key components: website design, PPC, SEO, and social media marketing, you can create a comprehensive and efficient dental marketing campaign that will reach your audience and help generate successful leads. Marketing for your dental practice can be daunting if you don’t know what you’re doing, but hopefully, this post can guide you and provide more insight into what you can do and how to make the most out of your online dental marketing. However, if you still need a little extra help and want expert advice, we are experts in dental marketing in Australia and can help you grow your dental clinic.
Why exactly is website design?
When designing a website, it can be easy to get caught up in your website’s aesthetic design: tweaking colour schemes, positioning logos and images, changing fonts, etc. Of course, having an eye-catching website will make a difference in attracting visitors to your dental practice; however, website design has many other factors. Besides your website’s overall look, website design also considers your website’s structure and layout and the user experience. Websites shouldn’t just look good; they should be easy to navigate and intuitive to use. If your website is full of confusing links, users are likely to get lost and frustrated. You need to make sure that your website encourages people to stay.
Why is website design important?
Website design is an important aspect of your dental marketing toolbox. It can help you form a good first impression on your patients. 75% of users make judgements on a business’s credibility based on visual design alone (EZMarketing). An outdated or poorly designed website may negatively impact patients or imply poor quality of services. You wouldn’t want your dental clinic to look rundown; a clean and polished dental practice projects an image of a well-run, successful clinic. Why wouldn’t you give your website the same treatment? Design can also significantly impact how easy it is to find specific information on your website. If a patient is looking for contact information to make a booking, you should ensure that contact or booking information is easy to find on your website. If visitors find it difficult to navigate through all the pages of your site, they may end up frustrated and leave your website entirely.
Web Design Quick Tips
What exactly is PPC?
PPC, or pay-per-click, is an advertising model that lets businesses place ads on a platform. Every time someone clicks on the advertisement, the company pays a fee to the platform host, hence the name ‘pay-per-click’. The goal of PPC is to lead clients to your website, where they will hopefully make a booking to visit your dental clinic in person. One of the most popular host platforms is search engines such as Google, as you can place advertisements onto relevant search terms. PPC lets you customise your advertisements based on keyword search and demographic. Do you want an ad for your Melbourne dental clinic to appear when someone searches Google for ‘dentist in Melbourne’? PPC may be a tool for you. To appear more prominently on search engine results, you cannot just pay more. All advertisers who want to show their ads to the same keywords or audience are entered into an ad auction. This auction is what determines the order that the ads are shown. The auction results are based on a few factors determined by the search engine, including your advertisement’s quality and the maximum amount per click that you’ve set for your ad.
Why is PPC important?
One of the advantages of PPC is that you can start receiving clicks very quickly after first setting up your advertisement. This is compared to other methods such as SEO, which may take up to a few months for you to start seeing results after implementing changes. PPC also allows for an extremely detailed level of targeting. If you know exactly who you want to show your advertisements to, PPC is a useful tool. This can include demographic details, location, buying interests, etc. PPC’s advantage over other forms of traditional advertising is that it is very easily measured and tracked. All major platforms, such as Google Ads, will let you track conversions. You will be able to see the ROI on your advertisements, even down to granular levels of specific ad groups and keywords. All this data is valuable for evaluating your PPC campaign and empowering you to refine your ads over time.
PPC Quick tips
What exactly is SEO?
While PPC is a paid form of appearing in a search, SEO is used to rank higher among the non-paid, ‘organic’ Google results. SEO is an umbrella term for any technique used to boost your search position and covers a wide range of techniques. Over 64% of marketers use SEO as a form of marketing (HubSpot). Often, the first step in SEO is to determine what terms people are searching for (these search terms are called keywords) that you want to lead them to your site. Make sure you understand your customer base and their interests. If you are a dental clinic located in South Yarra that specialises in Invisalign, keywords that may be useful to you could be ‘dentist South Yarra’ or ‘Invisalign’. Once you have your list of keywords, you want to utilise those words on your website. There are different areas on your website where keywords are valuable. You can try to use keywords in title tags and meta descriptions of your pages alongside your website’s actual content. Aside from keywords, the structure of your website is an essential aspect of SEO. The way you organise your website and link the various pages can impact your search list’s rank. There are many aspects of website architecture in SEO that can get quite complex. As an example, it’s essential to keep your website well organised and make sure your website’s structure is relatively ‘flat’, meaning that you should try to have the pages you want to rank highly for only a few clicks away from your home page. Aside from being more attractive to search engines, good SEO practices in web design will also improve your website’s functionality for your users.
Why is SEO important?
While paid advertisements can no doubt help drive traffic to your website, most online traffic is directed through organic search traffic. This is why dental practices need to use SEO to rank higher on google searches to drive more traffic to their pages. SEO isn’t just about looking good to search engines. Proper SEO utilisation will also encourage content creation that is relevant and useful to your patients and improve your website’s user experience. SEO is also unique because, when set up correctly, it can encourage traffic to your site over an extended period, well beyond when you first initially set it up. You likely won’t have to keep coming back to re-adjust your SEO content for it to continue working for you.
SEO Quick Tips
What exactly is social media marketing?
Social media marketing uses social media platforms to gain user engagement by creating targeted content suitable for each platform. It’s essential to keep in mind that each social media platform is unique: what may work on Facebook is not guaranteed to be as effective on Tik Tok. An essential aspect of social media marketing is understanding your target audience and getting a grasp on how they use each social media platform. You want to tailor your content and strategy for each platform.
Why is social media marketing important?
Social media marketing is a great way to directly reach your target audience on the platform they use to interact with other people and businesses. You can use it to increase brand awareness and to get more people talking about your business. Social media marketing can also allow you a unique opportunity to interact with your patients directly. Building rapport with your audience can foster a deeper connection to your patients and encourage repeat customers who want to come back to your clinic again and again.
Social media marketing quick tips
Are you still unsure of how to market a dental practice? Do you think you can benefit from expert advice? Contact the One Stop Dental Marketing team on 1300 867 699, and we can help you make the most of your online marketing campaign. We have experience working in dental marketing in Australia and can help you achieve the marketing outcomes you want.
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