Digital marketing and Google AdWords go hand in hand. Google AdWords are the text ads you can see above the Google search results. These ads have the potential to reach out to a larger audience and get you great returns in terms of online ad networks.
We commonly turn to Google to look for something we are searching for, be it a product or service. When we search online, Google gets us plenty of results, and hence it is wise to say that Google is a powerful tool in today’s time. Just like Google AdWords work for most professionals, they work for dentists too. They serve as a medium to generate new patience and bring more people to your clinic.
Google Ads are built around keywords that businesses bid on. When users look for these keywords on Google search, they see results showing the business. Whichever business bids the most for a particular keyword and has a good quality score on the Google Ads back end is likely to show on the top results. Google Ads can be identified with the small “Ad” indication next to the business’s name. The dentist pays a preset fee every time a user clicks on this ad. These ads usually take the users to a landing page that provides information about the dental practice and allows users to book appointments.
Google Advertising is considered to be a form of pull marketing as it has the power to target patients with specific intent. It is obvious that if a user is searching keywords related to dental practices, they are looking to avail their services. If such a user lands on your dental practice ad, they will likely click and convert. Hence, Google Ads is something that most dentists see as a benefit to their business.
There are hundreds and thousands of ads on the internet today, and many dentists feel that patients may not click on their ads since they are tired of seeing too many. However, the best part of using Google ads is that patients may not realise they see an ad. They may look at your dental practice ad as one of the listings available on the internet as a response to your keyword search. Hence, most internet users are likely to click on your ad. Once they click on the ad, they will land on a custom-designed landing page that will include complete information about your dental practice, including your timing, address, services, and more. Thus increasing the chances of the user booking an appointment with you.
It is essential to discuss your marketing goals with your marketing partner to get the maximum benefit from Google Ads. When building a strategy, consider the following factors to gain success –
One Stop Dental Marketing can help in Google Ads, one of the most effective strategies to bring many patients to your clinic. If you choose the right keyword for bidding and have your website design in place, you are likely to see great results with Google Ads soon.
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