PPC is a form of online advertising where you pay each time a person clicks on your ad. It differs from organic marketing and SEO, as you pay based on search results for a certain keyword. You will see PPC ads every time you use Google. Usually, these are the first three listings that appear in your search results or even in the sidebar.
PPC is a great way of sourcing traffic for your website. Are you starting a new dental clinic in an area with high levels of competition? Choose a PPC campaign to jumpstart traffic to your website and bring in prospective patients. Launching a new website takes time, especially for your initial SEO efforts. Hence, to avoid not having any traffic, you might consider running an AdWords campaign to start targeting potential patients who wouldn’t otherwise see your website organically.
Keep your ads interesting by giving them a certain theme. For example, you could talk about:
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