What You Need To Know About Dental Website Hosting?
A dental website is your first engagement with your prospective patients. Your prospective patients decide whether to go for your dental services or not. Thus, your website is a doorway to your clinic. A simple, organised and the professional dental website gets you more traffic and conversions. Needless to say, it pitches you to the world as a brand. So why lose this great opportunity by having a lacklustre website.
What make websites great?
There is no straight and quick answer to this question. A dental website design should serve the patients’ requirements. Following is the non-exhaustive list of the features that your dental website must have:
- Domain name: It is one of the most important parts, not only for the website but your dental practice as a whole. Normally, the business name and the domain name must be the same. Long URLs and URLs with special characters must be avoided as they are difficult to spell and are likely to be spammed.
- Easy to search: Any website search starts from a search engine like Google search. Ask your content creator to use the correct keywords and do SEO to ensure that your website ranks at the top.
- Informative, yet simple design: The website must provide all the necessary information for the patients simply and intuitively. It must communicate your strengths or Unique Value Proposition very clearly. It must be easy to navigate.
- Personify your website: It must have an elegant and professional Logo, original and good quality photographs, information on dental health. You can provide a site tour of your office or post your office photographs.
- Clear call to action: Each page of your dental website must clearly state what you want your patients to do? Connect with your office on call, fix an appointment or fill in their details like email Ids and Phone numbers.
- Photographs: As is said, ‘One photograph is worth a thousand words, your dental website must contain photographs to showcase your work. Before and after images are very effective for patients to imagine what kind of improvement is possible.
- Online appointments and bill payment options: A separate area could be provided for patients to book their appointments online. Similarly, the facility to pay online is becoming a norm these days.
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A page dedicated to FAQs: FAQs, testimonials, Referral forms, and reviews could be provided for continuous interaction with the patients. As per a survey,
1. 72% of people read reviews before taking any action.
2. 15% of users don’t trust businesses that don’t have reviews
3. Google has 57.5% of all reviews worldwide. - Social Media Links – Link your website to the social media platforms like Facebook, Twitter and Instagram so that patients can visit your social media handles/ posts and connect with your business.
Website Hosting
Websites are hosted on web servers and you need the help of a professional web hosting provider, who uses dedicated machines capable of offering the best performance and highest security. You must select the hosting provider that gives you optimum levels of service, storage, stability, protection and scalability.
- Slow-loading websites give a poor experience and can lead to a loss in visitor traffic.
- There must be no security vulnerabilities in your website and it must be secure. Security breaches can lead to poor performance of websites and loss of data in the worst case.
Choosing the right web host is critical for a great overall experience for online visitors.
Hosting Plans & Services
Many types of hosting plans and a plethora of hosting services are available in the market. You need to select these as per the technical requirements and your budget for making and hosting a dental website.
- Private or Shared Server: Private servers do not share traffic with any other websites and are unaffected by traffic on those websites, however they are costly. On the other hand, shared servers host more than one website on the same server. For dental websites, shared hosting is the preferred method.
- Control Panel: Hosting providers use existing and user-friendly software platforms, that allow customers to manage the various aspects and features of their hosting accounts like email, FTP, or manage the application and the database through a single user interface.
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You need to determine the language of your site and verify that language is supported by your web host
1. For instance, a Windows-based hosting might support PHP, ASP, Apache Tomcat, Active PERL, Python, SSI, and some others.
2. However, a Linux-based hosting might not support JAVA, ASP, or JSP or specific components related to Windows but shall be able to support languages like PHP, Apache Tomcat, Active PERL, Python, SSI etc. - Data Storage and Bandwidth: The hosting service also needs to satisfy your dental website’s storage and bandwidth requirements to provide a well-performing website.
One Stop Solution
At One Stop Dental Marketing, we provide a comprehensive range of services from website design to website hosting. We support our clients in seamless digital marketing solutions for their complete satisfaction. We also offer SEO, PPC, and Social media marketing. Call us on 1300 867 699 for immediate support for dental website hosting.
