Bring a dentist; you must be eager to know how many audiences visit your website every month and how many of them choose your service. If you can’t measure or monitor the performance of your website, you can’t make out how it’s working.
Demographics, website traffic, behavioural trends, etc., are the metrics that help you to identify and analyse where your dental website is succeeding, and at which points it’s missing the mark.
Let’s learn what Google Analytics actually means for a dentist and how you can take advantage of this tool to boost your website’s patient pulling power.
Google Analytics is the most-used web analytics software that delivers unparalleled access to any website’s performance. In addition, it’s a free tool that can give insightful information about people’s behaviour once they visit your website and get there.
Most likely, you may have prospective patients visiting your dental website daily. Google Analytics can help you see how many potential visitors you attract in a day, week, month, and year. However, if you can monitor how many monthly visitors your site attracts, you can determine the overall performance of your website.
From our long years of experience managing many dental practice websites, we can say that there are mainly three high-level website stats that can help you determine whether your dental website is a high-performing site.
If you find the above stats in order, it means that your website is in good shape and performing well. You can connect with an expert digital marketing partner if it’s not up to the mark. They will use their expertise to improve your site’s SEO, usability, and conversion rates. In addition, they know how to identify and execute necessary actions to enhance your site’s performance.
The Google Analytics metrics can illustrate everything that may be right or wrong about your dental website. For example, you can use them to interpret the reasons for your high bounce rate or low page visits. You can also know whether you are attracting relevant or irrelevant visitors to your website.
You can analyse these metrics on a page-by-page basis. It will allow you to identify potential issues and analyse underperforming pages. For example, your landing page may attract more than 300 monthly visitors, but when you see Google Analytics, you may find that your bounce rate is 90%, and the average time spent per page is less than 30 seconds. It indicates that something is wrong with your website.
There can be several reasons behind the low performance of your website. Some of them are:
Poor or uninspiring content – It can lead to poor website engagement. Your content should give reasons to your potential patients to choose you.
Google Analytics has a vast resource that can identify ways to improve your dental website’s performance. In addition, it provides a platform to see how many visitors visited your service pages and how many of them contacted you.
As a leading dental digital marketing service, One Stop Dental Marketing has helped thousands of dental healthcare professionals with services like Google Analytics, Website Design, SEO, PPC, and much more. Contact us to find out more.
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