It makes sense to run a dedicated dental referral program to utilise your existing patients to refer their friends and family members. This can be done through referral cards. The referral cards can be given along with the pay bills. Your existing patients can distribute these to a prospective patient with his/her name written on it so that the referring patient can be identified and an incentive could be given for future treatments or check-ups.
These incentives along with superior service keep the existing patients looking out for prospective patients and help spread the word about your dental practice around.
Website is mostly the first door that the patients enter through. Hence, positive testimonials, experiences, and feedback of existing customers with their names & photograph builds trust in the new patients who are looking for specific services. The patients must be asked for their feedback on the services that they have received. This feedback must be taken at an appropriate moment and while their service experience is still fresh.
This feedback can then be posted on the website. There could be a section on your website where existing customers can enter details of prospective customers like their name, mobile numbers, and email ids so that you can contact them through calls or emails and send them regular newsletters.
Ensure that you have a responsive website that can be accessed from both desktops as well as mobile. This makes it easier for them to give their feedback and dental patient referrals from their personal mobile phone.
We have specialists at One Stop Dental Marketing who can evaluate your dental referral programmes and suggest new ways to improve your patient referrals. We can look at your overall marketing needs and design a customised dental marketing strategy for your dental practice to grow at a swift pace. We are equipped with the latest trends and techniques to effectively market your dental business. Give us a call on 1300 867 699 to seek our assistance to get more dental referrals.
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