Website design and conversions –are they related? At first glance, it may seem like website design is a segment of the development area, whereas conversion is about advertising. However, these two concepts go hand in hand. If you want to improve your conversion rate, you need to focus on your website design.
To keep visitors engaged with your website content, the design of the website needs to be appealing, eye-catching and professional, with proper navigation. By implementing effective website design principles, you can get the benefit in terms of increased conversion rate. Learn the Top Key Website Design Principles That Boost Conversion Rates by reading our blog.
We have put together several practices that will show a quick and sustainable boost in conversion. Let’s get started.
The more options we get, the more difficult it becomes to make a decision. This is true for web design as well. When you are implementing website design principles, it is important not to ignore this. If a visitor lands on a landing page and instantly notices several calls to action, for instance, get in touch, register, leave contact details, download free material and book now, then most likely he/she won’t do anything.
Henceforth, in the most precise version, this principle sounds like this – the website user should have fewer choices. So, keep it genuine by keeping 1-2 call to action buttons. Read our blog to know more how a website design can be a game changer.
You should not ignore the importance of having FAQ’s on your website. You might think that this is too simple a thing that will not be effective to influence users, but having a frequently asked questions section can really improve your conversion rate.
If you think about it for a second, you’ll realize that you’ll be providing general answers to everyone who is visiting your site. Keeping the most common questions in the FAQ portion will add value to your website by making it professional and genuine in visitors’ eyes. You’ll get more chance of converting somebody who is simply looking for these answers.
Of course, the website design principles explained above can help you improve the conversions rate. However, just make sure that you are implementing all this on your website design for instant and effective results.
If you’d like to know more about how you can boost your dental website conversion rates or would simply want to get more patient leads, talk to our experts at One Stop Dental Marketing. We’re one of Australia’s top-rated dental marketing agencies, so contact us for consultation on 1300 867 699.
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