The world of online dental marketing is ever-evolving. Something that was advanced and latest yesterday can become outdated today with new developments. This applies to dental websites too. A website built about 2 or 3 years ago can become obsolete today and require an update to stand out from the crowd.
If you are a dental practice business owner looking to update your existing dental website, you must focus on these 9 development essentials to get the best results.
According to sources, about 60% of internet users do online smartphone searches. This is one of the primary reasons you must have a mobile responsive web design. While this was not required a few years ago, mobile responsive web designs have become the need of the hour with the growing use of mobile phones.
Just like there is an increase in smartphone searches, there is a growing number of voice-activated Google searches. This means more and more people are browsing the internet using voice-controlled assistants like Apple’s Siri and Amazon’s Alexa. This makes it highly essential to include voice search optimisation as a part of your website’s SEO strategy.
Video is one of the most consumed digital formats, and by 2023 experts expect more than 80% of all online content consumed will be in video format. Dental practices can take advantage of this and include more and more videos on their websites. Videos can serve as an excellent way for dentists to showcase the various dental procedures and their expected results, making it convenient for easier for people to understand the service and build trust. Apart from making videos on dental procedures, dental practices can focus on preparing videos for introducing their team, providing tips on protecting oral health, and sharing information on the latest developments in the dental field.
Who does not like personalisation? Thanks to advanced technologies these days, the personalisation of dental websites is possible. With the help of creative website developers, dental practices can create a website that offers visitors a unique experience every time they come to your website.
Including a live chat option on your website is essential to convenience your potential patients. If they are on your website, looking for something they cannot find, they can connect with you via live chat and get answers to their queries. This can make them place some trust in your business and draw them towards booking an appointment with you. In addition, live chat serves as personal assistance to patients having queries and questions.
Gone are the days when branding was just for MNCs. With the help of branding, you give your potential clients the ability to trust you even before they enter your clinic. Hence, when designing a dental marketing plan, offering a consistent branding message to your clients is recommended so they can see you as a reputed brand.
Many patients prefer to communicate with a dental clinic via email. However, since a quick response by your dental team may not be possible always, it is best to switch to automation. Automated emails can acknowledge the receipt of emails by replying to your patients and, at the same time, give you enough time to get back to them after you finish your current tasks.
Blogging has been an integral part of digital marketing for years. It helps dental practices position their clinic as the go-to place when needed. Having valuable content on your website in the form of blogs can bring many potential patients to your website. Also, since they will find valuable and helpful information on your website, they will perceive you as the industry expert they can rely upon. Once they build trust in your practice, they will likely come to you for all their dental care requirements. Moreover, Google loves good content; the more you blog each month, the better your SEO results will be.
Apart from the points mentioned above, the website must be user-friendly and easy to navigate. While aiming at adding the latest developments to your website, you must not compromise on its user-friendly design, as this can negatively impact your website’s reputation in the long run. Looking for website design or development then contact One Stop Dental Marketing.
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