The Importance Of Online Reputation Management For Your Dental Practice
A recent study by Google revealed that 30% of potential patients directly go to the review websites to search about the dental practice. That is a significant base to consider why online reputation management is so important for dental practices.
Let’s understand it better! Just think back to the last time you purchased something online. Did you decide fast on the very first product you saw? Not likely. You must have taken some time to check other websites for the same product and have checked product ratings as well as reviews given by customers who have already purchased that product.
The same goes for dental practices every day. Just like any business, your dental practice is being evaluated and observed frequently by your patients. Thus, you need to improve your reputation on the web if you want to come into the eyes of your patients.
Benefits of Online reputation management (ORM)
- A strong online reputation develops trust in your brand and dental practice.
- The positive reviews and good reputation on the internet attract new patients and ultimately improve ROI.
- It improves your ranking on Google Search Results.
What is the importance of Online Reputation Management for dental practices?
- Improves business growth: Reputation management controls the pool of information that encourages potential patients to go for your practice. If you’re flooded with poor online feedback, there is no doubt that prospective patients are turning to your rivals. Online reputation helps bring new patients in the door and helps them choose the right dentist for their individual needs.
- Gives you control: A better online presence gives you control over how you and your dental practice are perceived. It provides you control over the content published online about you. If someone has posted negative reviews and misinformation about your dental practice, online reputation management techniques help you combat this menace. Online reputation experts tackle such situations successfully by tactically responding to negative reviews.
- You can address problems effectively: The real art of dentistry is sensing and fixing the problems before they start or at least before they become serious. The same is true for online reputation management because it’s a preventative practice that saves you when someone is trying to harm your status. It helps you resolve the problems before they arise and also saves you from rushing in to handle last-minute crises. Thus, it is a better approach
- Improves visibility: Online presence is critical using a well-designed and content-rich website or company blogs. These online avenues are taken into social networking platforms like Facebook, YouTube and Twitter. All these platforms are popular marketing channels. But it requires proper management to manage daily user activities. Online reputation management experts can help manage these regular user activities on these channels.
- Builds trust and credibility: Social media platforms are the place where users are allowed to provide an opinion on anything. Patients will choose the dental practice they trust. One of the best ways to achieve their trust is to avoid getting bad reviews. No patients want to connect with a dental practice that is perceived negatively by the public. Online reputation experts ensure that only brand-empowering content enters the search engines and social websites.
- Generates smart insight: An effective online digital reputation management strategy can produce smart insights by using which dental practices can increase their brand awareness. Each review is important as it can be an amazing way to attract new patients. The dental practices can take these reviews as feedback and improve their services accordingly. Even if a review is not inspiring for other patients, reputation managers can tackle it smartly by addressing the areas of concern.
- Sets you different from others: Managing your online reputation helps you to stand out different from other dental practices in your area. If other dental clinics in your area ignore the importance of having a great online reputation, it can make you professional in the eyes of potential patients which further helps to attract them to your dental practice.
Should dentist choose Online Reputation Management Services?
If your dental website has no reviews or your reviews are less than 4.0 on average, then you should consider online reputation as your top priority. The other marketing challenges your practice is currently facing, may also impact your decision to utilize online reputation management services. Discover what your best marketing priority should be?
Need Help with Your Online Reputation?
One of the key benefits of a good online reputation for dentists is building more trust that results in more patients on your door and hence increased revenue.
Though bad reviews will always come your way, and you may also fall victim to false reviews, the good news is that an effective online reputation management policy can tackle these issues. And, also if reputations can be spoiled, they can be repaired.
Managing online reputation isn’t a luxury for a dental practice; it’s a necessity. If you need help in managing your online reputation, One Stop Dental Marketing is here to help! We also provide services of PPC, website design, social media marketing & SEO. Call us on 1300 867 699 to get quick help!
