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SEO Tips For Dental Practices In 2022

Businesses and services that run online campaigns want result-yielding SEO strategies for more traffic and revenue. Search engines constantly transform to serve their users’ needs best and change their search algorithms. Therefore, the SEO strategies that have given you greater results in the past may not give you effective results in future.

One Stop Dental Marketing brings SEO tips and strategies for dental practices in 2022 to help you reap success on search engine rankings.

Pay Attention To UX

Do you stay on a website with unhelpful navigation, messy page structures, and useless features and tabs? Never, and the same philosophy applies to every visitor of your site. An average visitor spends less than five seconds on a webpage listed on Google to see whether it is meeting their requirements. If not, they will go back to Google and land on the next page on the search results.

Your pages should have easy navigation, advanced features, interactive and well-formatted content, hassle-free search options, and more. You should constantly monitor and identify messy structures, error pages, and dead links, remove or address them, and ensure that your audience gets an excellent browsing experience.

Not only an excellent UX will help you maximise conversion, but it also leverages search engine ranking with increased retention, average time spent on pages, minimal bounce rate, and more.

Write By Keeping Humans In Mind

Keyword optimisation is critical in every content strategy, but that shouldn’t undermine the quality and engagement of your content. That means you should write for humans and then consider search engines. Do excellent research, use creative writing style, include accurate information and data, use proper formatting, make the content interactive, and more.

After writing the content, go through it and ensure that it engages and serves the visitor’s intent without ambiguity or confusion. Never try to include keywords that do not naturally fit in the content or affect the flow of the content. Your readers are smart, and they can spot such insertions – respect your audience.

Optimise Content For Voice Search

Optimising the content for voice search is the need of the hour. According to recent research conducted by Edison Australia, more than 26 percent of Australians own smart speakers. If you want to be visible to the voice search audience, you need to optimise the schema markup – the language search engines use to communicate – for voice search.

For this, you should find out the questions and keywords your audience make in conversations. You might want to include naturally-sounding questions and long-tail keywords than targeted keywords. Today, many SEO research tools provide voice search keywords based on industry types. You can also convert the general keywords to conversational forms and use them in the content to make them optimised for voice search.

Foray Into Google Discover

If you haven’t heard of Google Discover, it’s an AI-driven personalised mobile news feed developed by the search engine. It’s a query-less search that pulls topics and pages according to the interests and search history of the user. Google Discover is capable of measuring the visitor’s engagement with the content. Therefore, the new and existing content from you will appear on the user’s feed if they like your content.

However, keep in mind that news websites get priority on Google Discover. In order to spot your blogs or articles listed on Google Discover, the content should be high-quality and engaging. You can also add Max Image Preview meta tag to tell Google to display your articles and blogs with a large image and receive maximum traffic.

Importantly, Discover can generate traffic only for the first three days, and therefore, you should only use the platform as a supplement to your main SEO strategy.

Perform Content Gap Analysis

Content gap analysis is an option to optimise the performance of your content by identifying untapped keywords, missed topics, and more. You do this by entering the URLs of your competitors on SEO keyword tools. The tools will identify the keywords your competitors rank and you failed to use.

Not only optimise the content with additional keywords, but content gap analysis can also help you identify the right topics for your new content.

Final Thoughts

Keep in mind that SEO is a long-term process, and you can’t expect straightaway results. The above tips will help achieve some significant improvements in your SEO ranking in 2022.