SEO Friendly Content – Why It’s Important and Why It really Matters?
SEO has two key goals-The first is to aid you to recognize what users are searching for online so that you can develop high-quality content to suit their needs. The second is to help you develop a website so that search engines can find, index, and recognize its content.
Optimizing your content for both users and search engines is one of the most important things you do to achieve better SEO results. However, developing SEO-friendly content often needs time and effort. But eventually, you can expect them to pay off if you do it in a proper manner.
In addition, following good SEO techniques is a wonderful way to increase the quality of a website by making it attractive, fast, user-friendly and easier to navigate.
Many people feel that SEO-optimized content can’t be user-friendly. But this is a misconception because well-optimized, easy-to-understand and high-quality content surely improves your chances to rank higher in search results. So, first, understand how to create SEO-friendly content.
What is SEO Friendly content?
SEO-friendly content refers to creating and optimising content in such a manner that it helps the pages of your site to rank high in the search engines. Content SEO involves everything to do with the writing and organizing your content using an effective content strategy.
Without content optimisation, you can have an eye-catching website with lots of good content that might not get found either by users or by search engines. With well-written and optimized content the same dental website should see a sharp increase in visitors, leads, potential patients. Thus, both the content and SEO go hand in hand. If there is no SEO then there is no need for content and vice versa.
Also, if you create well-written, informative and SEO-friendly content then you are providing value to your readers who can become your potential clients in the future and you can earn a lot of profit for your business.
How to create SEO friendly content?
- Keywords: Keywords are the words that users type in search engines to get the desired results. They help you target readers or clients who search on the search engines to get the desired results. A well optimized content should contain the most suitable keywords. In essence, quality content focusing on the right keywords or phrases should be the basis of every page on your website. You can optimize content not just for your website pages but articles, blogs, guides, videos, etc.
- Web site structuring: For SEO optimised content, site structure is an important ranking factor. A properly structured website helps Google to better understand your site. It will give Google great hints about how and where to find your most important content. The structure of your website determines your content strategy.
Why SEO-friendly content matters
- Increases the conversion rate: When a user found your content on search results, he/she will visit your websites and convert into a potential customer or involve in any action you want them to take. The main intention of any business is to boost the conversion rate on their websites and this will happen only because of SEO optimized content.
- Well promoted: When creating SEO-friendly content, it’s wise to endorse it. The more links to your content you have, the more SEO friendly it will be. Invite other bloggers and businesses to build links to your content. SEO-friendly content can be easily shared and linked to other websites.
- Reduce your advertising budget: Advertising is important for a business but you probably be looking for the least expensive ways to increase your audience. SEO-friendly content is one of the cost-effective ways to do this. SEO optimized content is your advertising and Google is essentially a free platform to advertise your dental business.
- Develop trust among clients: SEO-friendly content will develop a form of trust among your potential and existing patients. As your potential/existing patients will read your content in the form of articles or blogs, they will get to know more about your services and it will develop their trust in your dental practice.
- Improve network and your relationships: Making your content SEO friendly, if done in a proper manner it will expand your network. Backlinks sometimes require you to reach out to other website owners and help in developing relationships.
Conclusion
SEO is an important part of online marketing strategy. It offers multiple benefits for a business. Content that is SEO-friendly will help businesses receive maximum profit and increase brand awareness. Considering its significance, dedicate your time to optimizing the content of your website. If it is overwhelming, you can hire a content writing specialist.
One Stop Dental Marketing is a leading dental marketing agency and has a better understanding of how search engines work for content strategy. Feel free to reach out to us if you need our SEO-friendly content writing services. We also offer SEO, PPC, website design & social media services. Call us on 1300 867 699 to know more about our services.