Recipe for running successful Dental Facebook Ads
Social media marketing is booming and everyone wants to be part of it. Are you looking to increase awareness about your dental practice and get new leads? Facebook has a vast user base with over 21 million active users in 2023, from teenagers to adults. It is one of the most cost-effective ways of marketing for dental leads. So, if you still need to consider advertising your dental practice on Facebook, now is the time to start.
For big-to-small dental clinics, Facebook Ads has a track record of driving patient leads.However, it needs a clear strategy and smart execution to give the intended results. Any marketing without a practical strategy and plan of action could result in a low ROI – the last thing any dental clinic wants from its marketing budget. We know that it takes a lot of genuine efforts to do marketing for dental leads by doing proper dental SEO optimisation, appropriate research, and strategy.
Facebook allows you to immediately advertise your dental business on the newsfeeds of people who might need dental care nearby by combining user interests with location data. But the leading question is how can you make your ads more effective and thus drive your overall dental marketing campaign? Here are a few tips for you:
Advertise for a promotion or give a special offer
Facebook ads are interruption marketing. That means that the people seeing the ads are not actively seeking your services. You are interfering with their news feed with your ad. So, your advertisement must be truly eye-catching and engaging.
- Tell stories: People love and remember stories as they relate to them. Share life and business stories to connect with your prospective patients. It is a powerful way to create emotional connection and long-lasting memory with your future clients, with research showing that over half of all social media users engage well with quality story telling.
- Reflect on an experience: If you have an experience the viewers can relate to and benefit from they might be interested to hear it from you.
- Post about trending topics: Facebook promotes advertisements on trending topics more than the other posts.
- Ask your audience a question: A great way to start a group conversation is to ask a question. Open-ended questions prompt users to engage and leave a comment.
Eye-catching image and text
Because there are so many users on Facebook, your Facebook advertisement needs to be very noticeable to get past the noise. You should use a high-quality image or a graphic in the ad that must do the talking.
You can post a selfie of yourself while working in your dental clinic. This will let people know what your dental clinic looks like and what they can expect. Selfies are a great way to make your prospective clients at home. Selfies are also stronger brand representatives than even your logo!
Use your customer testimonials with their photographs. This will make your dental Facebook ad campaign even more powerful. It will increase prospective patients’ trust in you. Ensure that these testimonials are authentic. These can be written testimonials, videos, or before and after testimonials.
You may also share an infographic related to your business! For instance, you can tell them how many dental procedures you did last month and how they have increased over time. How has the number of satisfied patients increased over time? Infographics are an effective way to share data or statistics in an easily understandable manner/ picture. All these methods together play a major role in marketing in dentistry field.
Target a specific audience
It is always recommended that you choose your target audience smartly. While no one stops you from showing your ad to everyone but focusing on an audience that is most likely to act on your offer, you increase your success rate noticeably and bring advertisement costs down.
Target parents if you are advertising for teeth braces for teens. Target old adults if you are promoting dentures. Facebook has built-in features to select the target audience based on demographics, location, relationship status, education, and many more.
Facebook's lead generation ads
Creating interest in your dental service in order to attract new clients or patients is known as lead generation. When the patient interested in the ad clicks on it, a pre-populated form opens that contains pre-filled patient contact data from the Facebook database. And just one click of the call-to-action button sends this data to you. So, the prospective patients get the information they want in a few taps, and you get a qualified lead with contact details.
Call-to-action for your product or service
When it comes to marketing, advisements are just the beginning. However, giving ways to customers to know what to do next pushes the prospective patient nearer to you. The call-to-action feature of Facebook lets you create CTA buttons like – “Book Appointment”, “Watch Video”, and “Get now”. These buttons are a great approach to increase traffic to your dentistry website since they are customisable and can be linked to a specific URL.
Share post about upcoming events
Are you planning a free dental check-up for a community? Post a Facebook ad for the same targeting the people of that community. Post an ad about the new clinic that you are inaugurating soon! Sharing upcoming events makes more people aware of the event and helps increase the footfall. To know more about to transfer a good Facebook post, read our blog on tips & tricks for posting content on Facebook page.
Connect with an expert
Get in touch with our professionals at One Stop Dental Marketing if you want to use social media ads to give your dental marketing campaign a boost on Facebook, Instagram, or Twitter. Our enviable success rate makes us the right choice for all your digital marketing needs. We offer dental SEO, PPC, website design and social media marketing services. Schedule a free consultation by giving us a call on 1300 867 699 and talk to our expert marketers.
