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Learn why Landing pages play a vital role in Dental Marketing

Marketing Landing Page (2)

A landing page is a single webpage people are directed to after clicking on an advertisement, email, or social media link. It aims to get your prospective patient to take one action on the page, such as calling your office, requesting a callback, signing up for a newsletter, or buying a product.

Landing pages are essential tools for driving conversions, which is why various dental brands utilise it for targeted marketing. To increase your conversion rates, read our latest blog on the top keys that boost conversion rates.

Importance of landing pages for dental marketing

Prospective patients are directed to the landing page from Google ads or Social Media links, marking their first visit to your dental business. Therefore, the landing pages need to be meticulously designed. Typically, landing pages offer something valuable to visitors, such as a discount code, eBook on dental health, PDF guide, or a promotional deal. The primary goal is to collect the contact information of prospective patients, like their email, facilitating further communication. This strategic approach is a fundamental aspect of dental marketing.

A Landing page has the following advantages:

Landing Page are better than webpages

One may argue that why make a special landing page as all the information is already available on the website. Websites have multiple web pages and it is difficult to direct a new visitor to the location we desire as there are multiple options to choose from. In addition, landing pages have many more advantages over the webpages:

How to make your landing page?

The best way to create a landing page is from tools like Unbounce and leadpages. These have readymade templates for you to choose from and also help you to focus on the most important aspect of the landing page and that is content. Take care of the following:

We are there to support you

At One Stop Dental Marketing, we are always there to help. Our professional and empathetic team goes beyond the call of duty to ensure business grows! Call us on 1300 867 699 for more help!

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