Learn why Landing pages play a vital role in Dental Marketing
A landing page is a single webpage people are directed to after clicking on an advertisement, email, or social media link. It aims to get your prospective patient to take one action on the page, such as calling your office, requesting a callback, signing up for a newsletter, or buying a product.
Landing pages are essential tools for driving conversions, which is why various dental brands utilise it for targeted marketing. To increase your conversion rates, read our latest blog on the top keys that boost conversion rates.
Importance of landing pages for dental marketing
Prospective patients are directed to the landing page from Google ads or Social Media links, marking their first visit to your dental business. Therefore, the landing pages need to be meticulously designed. Typically, landing pages offer something valuable to visitors, such as a discount code, eBook on dental health, PDF guide, or a promotional deal. The primary goal is to collect the contact information of prospective patients, like their email, facilitating further communication. This strategic approach is a fundamental aspect of dental marketing.
A Landing page has the following advantages:
- Trust Building: Gaining patient trust is the top priority for dental businesses. And this can be accomplished using landing pages. The landing page has no distractions and is designed to impress the patients that they are in safe hands. It can be used to gain trust by offering a complimentary health guide.
- Lead Generation: Businesses need continuous lead generation for acquiring new patients. Landing pages are used to gather e-mail ids and mobile numbers of the patients. Generally, landing pages offering some health tips, or information about dental hygiene ask for email ids or mobile numbers before the free e-book could be downloaded.
- Collect and track data: People visiting the landing page generate a lot of data like their contacts, location, demographic data which can be later analysed to improve your dental marketing strategy.
Landing Page are better than webpages
- One dedicated goal only: A Landing page is a single page with no distractions, it motivates your prospective patient to be focussed on the action required to be taken. For instance, if you want your prospect to register for a free dental check-up, everything on that page will be about the check-up only.
- Keeps you focused on your goal: It not only keeps the prospective patients focussed but also helps you to be focussed. Once you have decided the objective of the page, it is far easier to plan and create it.
- It helps you measure and track results: The landing page analyse of the data acquired and optimise the strategy easier by providing a single goal to be monitored. The success of the marketing metrics being targeted by the landing page can be measured quickly.
- Cost per acquisition could be optimised: By directing the prospective patients to the landing page instead of the website which has myriad options to select from, you increase the conversion rate and hence reduce the cost of acquisition. The prospective patients will know what is expected from them and thus, decision making becomes easier.
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Identify what’s not working: If something is not working on a landing page it can be quickly deciphered. For instance,
1. If you are getting the wrong traffic, find from where the traffic is being diverted from.
2. If the landing page is not resulting in conversions, that means it is not persuasive enough. Find out what can be done to make it effective.
3. If your offer is not good enough, you need to improve it.
How to make your landing page?
- Plan well: You need to plan what is the objective of your page. You need to do goal setting for the landing page to give you the right results. Is it for offering free check-ups, subscriptions to your newsletter etc.?
- Decide your target audience: Think of who would be the most benefitted from your offer. How would you offer to give the visitor relief from his/ her pain and how and where he/she will find the link to this landing page?
- Finalise the content: Based on the above finalise the contents and the graphics for the landing page.
- Add call to Action button: That’s it!
We are there to support you
At One Stop Dental Marketing, we are always there to help. Our professional and empathetic team goes beyond the call of duty to ensure business grows! Call us on 1300 867 699 for more help!
