Until a few years ago, a tiny percentage of adults owned smartphones with the internet. This made it not crucial for dental practices or businesses to have a mobile-friendly website. However, this isn’t the scenario currently. There has been a massive growth in the number of people using mobile phones with internet connectivity. If reports are to be believed, mobile phones surpassed computers, the most used devices worldwide, in 2013. Also, 95% of people look for information on the internet through their mobile phones, and about 61% make a call to these businesses. These stats indicate why dental practices must have a mobile-friendly website.
In the past, some businesses had a separate desktop website and a separate mobile website. Whenever a user switched to a mobile website, the URL name changed to “m.domainname.com.” However, things have changed today. There is something called a responsive website that automatically adjusts to the device it is being opened upon to offer an optimal user experience. Responsive websites are user-friendly and great for SEO. As per research, search engines like Google prefer responsive websites.
If you are a dentist with an outdated website that is not optimised for mobile devices, it is time to take action and work towards improving your online presence.
Keep the user in mind when designing a website Smartphones and tablets have become the most used web-browsing devices across the globe. When patients enter your website from their phones, they are likely searching for service and are willing to avail themselves of the service they are looking for. In today’s time, everyone wants information quick. This is why it is a must to show your practice address, contact details and all necessary information to your potential patients for them to act quickly. Missing out on essential elements like phone numbers can cause you to lose a new patient who wants to make a call to you to book an appointment.
There is no denying that there are some individuals across the globe using desktop computers to perform an online search. However, since the number is less, the focus is on mobile-friendly users. This is why graphic designers first design websites with mobile user experience and then consider desktop searches.
It is common for users to visit a website on their smartphone and get irritated with the difficulty they face in zooming in or clicking on small menu items. Such issues are one of the primary reasons for a high mobile bounce rate. However, the mobile bounce rate is nothing but the number of visitors visiting a website and leaving it immediately. This is where having a responsive, mobile-friendly website counts.
While a great responsive design is needed, other factors also contribute to the creation of conversion-friendly websites. Another important factor involved is quality content. The more accurate information a dental website provides, the higher the chances of its users liking it. Patients looking for dental services are in search of some answers to their questions. If the content on your website clears the doubts a user has, they are likely to trust you and book an appointment with you. Note that even a mobile-friendly website may fail if it has ineffective content. Yet another crucial component to contributing to the success of your dental website is SEO. Local SEO can help your website rank high on search results if done correctly. Good local SEO strategies can get you great results, especially if potential patients are looking for a dentist nearby through their phones.
Remember that implementing a mobile-friendly design for your dental practice website may solve many issues for internet users browsing through smartphones or tablets. While you take care of this, do not neglect the incorporation of call-to-action buttons. If patients are visiting your website through a mobile device, they’re likely to make a call to your office right away. When you give them call-to-action buttons, they may act fast and connect with your easily. You may feature oversized, bright, and prominent call-to-action buttons to push your potential clients to take action.
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