People read online reviews before deciding to choose goods or services. The dental business is no exception. Reviews and testimonials are a great opportunity to let prospective patients know good things your business is doing. They are also good tools for them to know about your team and the environment at your dental clinic in general. However, situations are not always as we wish them to be and some patients get irritated and unsatisfied with your service.
Both people and organisations alike dread negative reviews. Although negative reviews do highlight your business’s shortcomings publicly, they are not the end of the road! In fact, as per the survey, businesses having a mix of negative and positive reviews are seen as more credible.
As reviews definitely affect your dental practice outcomes, reviews whether good or bad must be responded to! So how to respond to negative reviews? Following things must be always kept in mind.
Never ignore online negative reviews! Because you don’t want things to spiral upwards. People who are giving negative reviews generally do it soon after they had a bad experience. And that experience is still fresh in their mind. So, you must respond quickly as they are expecting a resolution urgently. This will position you as a dental practice that prioritizes customer satisfaction and are willing to do things required to improve it. This will also restrict the damage done.
In addition to being quick, be empathetic and honest. Acknowledging the problem is usually the half work done as patients giving negative feedback are wanting to be heard honestly in the first place. All businesses have some shortcomings and yours is not an exception.
Practically, this is an opportunity to identify a potential shortcoming of your dental practice and improve upon it. Regardless of the offensiveness of the review, be calm and respond in a way you would have wanted your employee to respond in person. Your personalised and custom reply makes it more authentic and shows that you take them seriously.
Even if you remember the patient who has given the negative medical review was not behaving in the right way, never retaliate. You have much more at stake. First of all, thank them for taking out time to give a review, being transparent, and providing a chance for your dental practice to improve.
If you honestly work on negative patient feedback, you will improve as a dental service provider and such negative interactions would automatically reduce. On the other hand, being apathetic and indifferent would lead to losing patients permanently.
In rare cases, if the situation demands so and you feel that the treatment received by the aggrieved patient was not complete or further treatment would be required for him/her to make good any defects in the last sitting, you must compensate for the same. Compensation can be in the form of a refund or an additional sitting to rectify the problem.
You may like to send such patients a gift card, or a discount coupon for future treatments also.
Gone are the days when referrals and traditional media were enough to keep your dental practice schedule full. Nowadays, you can’t dominate new patient acquisition in the virtual space by relying only on traditional media or referrals, especially if you are into multi-locational dental practice.
If you want profitable business at all your locations, you must think of some unique strategies that may work wonders for your practice. But how? This guide will cover all the essential points that can help you bring financial equilibrium to your practice locations.
It would be unrealistic to expect 5-star reviews all the time as things sometimes go out of your control and will cause displeasure to your customers. However, such situations present an opportunity for your dental practice to improve and the way you respond to them gives an impression that you care for your patients and welcome their feedback.
For any queries or support regarding how to handle online negative reviews, please contact us at One Stop Dental Marketing. We are always ready to help. We also provide services of PPC, website design, social media marketing & SEO
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