Online reviews are the new age “word of mouth” for the end-users. You can’t stay away from online reviews as a majority of patients think that dental clinics or businesses without reviews are not genuine or trustworthy. You should have a clear strategy around online reviews to attract potential patients to your clinic.
The first step is creating pages on independent review platforms to help your patients review your service. Google My Business is an excellent environment for you to create that can give you a greater advantage on Google search. Yelp is another independent review platform that allows you to give a detailed description, operational hours, contact details, and more about your business, along with options to review your service.
You must respond to each review on time with a friendly and professional tone. Replying to negative and derogatory comments positively can influence your audience and create an impression in their minds that you are the right partner for their oral care needs.
A recent Reviewtrackers study confirmed that more than 45 percent of consumers choose a business or service that responds to negative reviews.
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