Any business that builds its website will likely mention its contact information. Since contact details of most enterprises are readily available on the internet, they receive unsolicited emails and calls from hundreds of digital service providers to offer them a range of services. Unfortunately, many opportunists in the online marketing world are waiting to scam website owners. Most business owners have faced a common scam to date: an individual contacting them as an authorised Google My Business representative. This representative offers to help you claim and optimise your business listing. Sometimes, they also threaten to remove your business listing if you refuse to pay for optimisation services.
As per reports, tens of thousands of Google My Business users have received calls and emails from suspicious entities claiming to work with or for Google and trying to sell services or requesting to make payments for services offered for free.
If you are a business owner with an active website, you need to know that Google doesn’t offer any such service. Instead, scammers may contact business owners through phone calls, emails, or pre-recorded calls.
Due to the rising cases of people being scammed, Google is taking a few initiatives to prevent fraud. First, the search engine giant has committed legal action against such scam services. In addition, they have come up with new techniques to help them identify Google accounts associated with fraudulent practices. Google has also developed a new tool for business owners to report scams. Moreover, they have launched a new Google My Business Partners program giving businesses access to a directory of trusted partners. This makes it easy for business owners to understand whom they can trust with their services.
Undoubtedly, Google is putting in their efforts to protect business owners from such scams. However, it is still the responsibility of business owners to take steps and act smart to avoid being scammed.
Here’s how you can know the call is genuinely from Google:
There are many ways in which scammers can target you, and listing all of them may not be possible. However, business owners can keep a few points in mind to identify a fake call.
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