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Google Ads Vs Facebook Ads – Which One Is Better For Your Dental Practice?

When advertising your dental clinic online, you must know how each platform benefits your business. While many view Google AdWords and Facebook Ads in the same light, they serve very different purposes. Hence, with Google and Facebook having their own strengths and weaknesses, you’ll have to find the best balance when converting your audience into new patients.

To help you understand the differences between the two platforms a little better, our team at One Stop Dental Marketing have outlined how Google AdWords and Facebook Ads work and how to find out which one is better for your dental practice. Read on to master your dental advertising efforts today.

Google AdWords

When it comes to Google AdWords, securing ad visibility works like an auction. Getting your ads to show up on the top of Google’s search results pages depends on:
Hence, these words must be specific words or phrases that most people use in their search queries when using Google. For example, as a dental clinic, you will want to use keywords specific to your practice. Focus on areas of specialisation, such as ‘veneers’ or ‘Invisalign’, as potential patients who search for these services will be met with your Google Ad.

In addition to these keywords, you will need to make a bid hoping that your ad will be displayed above the organic search listings on Google. Whether your ad is displayed depends on:

Each time someone clicks on your ad, you will need to pay a fee. This is called pay-per-click (PPC) advertising, where you can set your daily budget, adjust keywords, and control your campaign with a click of a button. Before starting your PPC campaign, ensure you know your goals, budget, and level of technical skills. If you are unsure how to properly utilise Google AdWords, hiring a high-quality dental marketing agency for assistance may be the best idea for creating a successful PPC campaign. To know more, read our blog on What You Should Know About Dental PPC Services.

Google AdWords

When it comes to Google AdWords, securing ad visibility works like an auction. Getting your ads to show up on the top of Google’s search results pages depends on:
Hence, these words must be specific words or phrases that most people use in their search queries when using Google. For example, as a dental clinic, you will want to use keywords specific to your practice. Focus on areas of specialisation, such as ‘veneers’ or ‘Invisalign’, as potential patients who search for these services will be met with your Google Ad.

In addition to these keywords, you will need to make a bid hoping that your ad will be displayed above the organic search listings on Google. Whether your ad is displayed depends on:

Each time someone clicks on your ad, you will need to pay a fee. This is called pay-per-click (PPC) advertising, where you can set your daily budget, adjust keywords, and control your campaign with a click of a button. Before starting your PPC campaign, ensure you know your goals, budget, and level of technical skills. If you are unsure how to properly utilise Google AdWords, hiring a high-quality dental marketing agency for assistance may be the best idea for creating a successful PPC campaign. To know more, read our blog on What You Should Know About Dental PPC Services.

Facebook Ads

Facebook is the biggest social media platform as it hosts the highest number of users. Hence, for smaller dental practices, Facebook can be a space to showcase your uniqueness to an array of potential new patients. While AdWords is considered ‘paid search,’ Facebook Ads is known as ‘paid social.’


While Google AdWords focuses on utilising keywords to target new patients, paid social such as Facebook attracts prospective patients through interests and online behaviours. While these people are not actively searching for a new dentist, they become interested in your services once they see your ad pop up on their Facebook feeds. With Facebook Ads, you can target your audience by age, gender, location, interests, and more – meaning you can be as specific as you like while also having the flexibility to run your ads campaign for as long as you like. For more information on this form of advertising, read our blog on the biggest mistakes dentists make while using Facebook Ads.

Which Platform Is Better?

You may be wondering which platform is better for growing a dental practice. The truth is – there is no answer. Each form has its own pros, and you may need to test both to find which one works better for your clinic.

Using Google AdWords

Using Facebook Ads

Hence, both have their benefits and sometimes, using both forms of Ads can boost the presence of your dental clinic and help you attract a whole range of new customers. However, this can be tricky if you’re unsure how to start. Therefore, hiring a dental marketing agency that performs Google AdWords and Facebook Ads for you may be worthwhile.

Choose One Stop Dental Marketing Today

Are you looking to boost your dental clinic with paid advertising? Whether you’re interested in Google AdWords or Facebook Ads, the team at One Stop Dental Marketing can help you with all your PPC needs. Our experts understand using PPC to convert new patients and generate leads. In addition, we offer other dental marketing services, including SEO, website design, and social media management. For more information, contact us today or call us on 1300 867 699.