Is your dental practice present online? If yes, is it helping you attract new patients? Potential patients judge your dental practice depending on what they see online. Google shows about 40,000 search queries every second, so how can you use the power of the search engine to bring new patients to your clinic?
A strong foundation is essential. By foundation, we mean a patient-focused website at the centre of online marketing. Creating an effective marketing plan will be useless if you take your patients to an outdated website. Until you have a great website in place, digital marketing won’t help. Hence, your focus must be on building a successful dental website. Now, how can you do this?
Answer all new dental patient questions – It is evident that your new patients have many questions regarding your office and services. Try to keep the content on the website as straightforward as possible so they get an answer to all their questions. In case not, make your office easy to contact, so they can call you to clear their doubts. A ‘Frequently Asked Questions’ section on your website is another way to answer queries.
Use actual photographs of you and your staff – This may seem basic. However, having real pictures of the team and office instead of stock images allows patients to connect with your practice even before entering your office.
Post clear calls to action – Make it simple for new patients to get in touch with you. You can include simple “book my appointment today” buttons that allow patients to schedule appointments with simple clicks.
To lay a solid foundation for your website, read our blog if you’re interested in learning more about dental website development essentials.
Once your website is ready, you can move on to the next step, which is marketing your website online to allow more patients to find it.
Google has many tools that you use to increase the visibility of your dental practice in the digital world. Begin with these three simple steps, and you’ll be able to use the power of Google to bring new patients to your dental practice.
This is one of the easiest things you can do on Google. It’s a free service that you can avail of by visiting Google Business Profile and getting your business listed on it. A step-wise guide is mentioned on the link itself. Ensure to enter all your details correctly, like your practice name, phone number, timings, etc. This platform offers additional benefits of editing your business listing when needed, showing your practice’s unique features, and featuring positive Google reviews. To know more about Goggle listing read our blog on What Is Google My Business & Why A Dental Clinic Needs It.
Online reviews are essential. As per reports, 88% of consumers trust online reviews more than personal recommendations. About 9 out of 10 people are likely to call a dental practice with a 5-star Google review rating. In addition, new patients are likely to book services with a dentist with an excellent online reputation. Hence, asking your existing clients to review your dental practice on Google is essential. You can either send them emails to review your services or ask your front desk staff to request them to review you when they leave your premises after a service. Remember, do not force or push a patient to post a review if they aren’t interested in doing so. Being too pushy may lower your image in their eyes. Just be polite in asking for reviews, if they do, acknowledge it and thank them.
Just as you may focus on promoting your dental practice on social media websites like Facebook and Twitter, you must do so on Google Plus. There are more than 300 million users on this platform to whom you can showcase your website. In addition, Google Plus is essential in organic search rankings and visibility. Before creating a Google Plus profile, you must create a Google “My Business” account.
The bottom line is that many patients are looking for the best dental clinic in your area. Using the various tools offered by Google, you can place your dental practice in front of their eyes. Use Google’s best tools to position your dental practice on top of the search results. To know more you can contact One Stop Dental Marketing at 1300 867 699.
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