Both platforms are critical for your brand journey. But the type of content your produce plays a critical role in weighing the right platform. If you want more curated content for brand growth, Facebook is an excellent option for your needs. Instagram helps you create a great fan following with original photos and videos.
In simple, if you want to create stories with photos and videos to engage your audience, Instagram is your choice. Facebook allows you to give news and stories about your clinic, share your blogs, create events, and more. That means Facebook is a highly convenient option if you want to diversify your campaigns. If you want to know more in detail how to develop a dental brand online then read our blog on it.
As Instagram and Facebook have different functionalities and are defined to support specific types of campaigns, it is better you don’t avoid one of the platforms for the other. It’s important that you find a perfect balance between both based on your business goals and create specific campaign strategies for each platform. For instance, you can target millennials with Instagram posts while you can create more serious content to attract your targeted customers on Facebook.
Use both platforms to grow your brand and earn more audience and customers. Connect with One Stop Dental Marketing for strategising your social media campaigns and targeting your audience on Instagram and Facebook. We create curated campaigns, develop strategies to maximise engagement, monitor performance, and help you position yourself as a trusted dental brand online.
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