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Effective Dental Marketing: 5 main Reasons Patients Don’t Return

If you are running a dental practice, you must have experienced many times that a prospective patient did not turn into a new patient. Have you ever tried to analyse why this happens?

Converting leads into patients isn’t easy, and nothing is more frustrating when the conversion rates are so low.

The reasons why patients never come back can be many. Sometimes, they don’t find the right solution for their problems in your dental practice. It’s also likely that they might be short on budget to take that treatment. Maybe, your leads aren’t impressed with your dental setup.

Based on our dental industry knowledge and expertise in tracking dental KPIs, below are the top 5 common reasons why leads do not come for the treatment after learning about your practice.

1. No follow-up calls

For many dental practices, one of the key reasons a lose their prospective patients is not making follow-up calls or missing their calls. We are living in an era where people need instant gratification, so, if you’re taking longer than one or two days to return a phone call, they will not return.

To avoid you can invest in software that aids you understand how many calls are being missed. For instance, the Practice By Numbers Phone IQ dashboard aids dental practices recognize when phone calls are missed, and if the call was returned to them.

Most commonly your practice is missing numerous phone calls during usual business hours. If you don’t want to let this happen, you take an informed decision to add extra staff to take calls when other team members are busy with patients. This step can act as an effective marketing plan.

2. Ideal appointment times aren’t available

Many times, patients didn’t find suitable timings for an appointment. This can also be the reason why patients don’t return. But you should never let this happen with a potential new patient. So, if your appointment time slots are booked, find a way to adjust their schedule to fit yours.

Being a dental marketing expert, One Stop Dental Marketing want to give you an important tip to manage such a situation. Give training to your front office staff on how to talk to prospective new patients on the phone. Many times, front office staff start showing annoyance on how busy your schedule is.

If you find that many patients are looking for later appointment times that are constantly unavailable, you may also adjust or extend your hours. It will help you to achieve improved overall patient satisfaction and this way, you will not miss out on new patient opportunities.

3. Holding onto an outdated website

Your website is a way to generate leads and convert them into new patients. But an outdated and poorly designed website will not serve the purpose. It might be nearly as bad as having no website at all. To learn more why you need a good website, read our blog on how a amazing website can be a game changer.

Some of the most common issues an old website design can cause are:

If your site is not up-to-date, you will lose your potential patients. Lead won’t trust your practice because your website is reflecting this when they are visiting your website.

Keeping your website updated with the latest trends and making it free from glitches is the most significant part of our dental marketing strategy. Neglecting this part can be proven costly.

4. Overlooking your online reputation

Many dentists don’t consider online reputation as a segment of their advertising strategy. This is a big mistake. Especially when seeing those unaddressed negative reviews. It can turn your leads away. Have a look at these online reputation statistics:
Every one-star in your overall rating on Yelp can mean a 5-9% increase in revenue. After reading reviews and ratings, new patients don’t return to your practice. Thus, online reputation management is a subject of constant attention. Invest some time to control your presence on every online review site.

5. Taking marketing lightly

Do you give importance to marketing? Have you employed a trained and educated marketing professional? Managing this aspect of your business is very important. Your marketing manager should clearly understand your marketing needs. He/she should have the ability to create and implement an effective marketing strategy designed to meet your goals, track results, and make necessary changes.

Many dental practices count on busy front office executives who just can’t keep up with both patient care and marketing duties. If your leads are not converting into patients, it might be the reason for this. So, hire a qualified and experienced marketing manager for your dental practice.

Want to get more leads on your dental website, then read our blog on how to get more leads for dental practice.

The key takeaway

The top 5 reasons listed here can be the possible reason why your leads are not converting into patients. Connect with us today to talk about how we can aid your dental marketing strategy to succeed.

Other than all this, we also offer PPC, SEO, Website Design, Social media marketing services. Get in touch with us now!

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