Digital marketing and traditional advertising may sound like same, but they are different from each other. The main difference between the two arises from the communication medium through which an audience gets connected to the marketing message. Traditional advertising uses media like newspapers, magazines, pamphlets, etc., whereas digital marketing uses online platforms like social media and websites.
Now coming to the discussion, traditional advertising differs from digital marketing in many ways. Knowing the difference between online marketing and old-school advertising techniques is vital. It will allow you to plan your dental marketing strategy effectively and create a pipeline for a continuous flow of new patients to your practice.
To get the maximum benefits from both traditional advertising and digital marketing, you must know:
Many dental practices have used traditional advertising methods to promote their name in the market. They have been using radio ads, newspaper ads, postcard mailers, magazines, etc., as the means of marketing strategy to communicate their message for years.
But advertising alone cannot be a marketing plan as a whole; it’s a subset of marketing. Marketing involves a comprehensive strategy that can present your practice to your target audience. In contrast, advertising offers a single value statement to your user, which makes an effort to connect with your patient community in one ad.
The internet has opened the door to many opportunities and possibilities. Now, reaching your prospective patients is easier than ever before. It has given you the fastest and most cost-effective media to connect with your target patient through personalised communication. Here, you can easily showcase your expertise in the particular dentistry branch and the type of services you offer.
You can use different modes like blogs, email, marketing, social media, SEO, etc., to interact with your existing and potential patients effectively. Digital marketing offers two-way communication. Here, you can spread your information through a data-driven ad, and customer can also provide their opinion through feedback, ratings, and reviews.
Dental digital marketing allows you to track how your money and efforts are being used to drive a result. In addition, you can monitor which campaigns or marketing techniques are working in your favour to attract more patients to your dental office.
You can use services like Google Analytics to track the activities of your website visitors and study their behaviour at a macro level. For example, it allows you to find out from where maximum patients are coming, who are interested in your practice, and how many visitors are taking your service. In addition, it offers you more scope for improvement. On the contrary, in the case of traditional advertising, it is impossible to track who saw your flyer or your TV ads.
Moreover, an engaging and informative dental practice website can be a hub for your digital marketing efforts. It offers an opportunity to expand your reach within a second and attract more new patients to your practice.
Dental digital marketing has evolved much later, but it has gained more popularity than traditional marketing because of its various advantages. Some of them are:
Hence, digital marketing is a powerful tool known for its effectiveness over expansiveness. It evens the playing field for all and offers similar and equal opportunities to grow. Whether an established dental practice or a start-up, you can use digital marketing platforms to attract your target audience and grow your dental business.
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