If you are a dentist looking to make a dental website to grow your business, the first question that comes to your mind is: How much will I have to spend to get a website made? Unfortunately, this question is difficult to answer because the cost of a dental website will depend on numerous factors, including the type of website, your goals, and your budget.
Below are some of the factors that will help you buy a new dental website and tips on finding a provider that fits your requirements.
The look of a website and its costs can be misleading. Remember, online website builders, allow you to create a website for free. A significant issue is that it’s difficult for any dental practice owner to judge the price of a website by just looking at its front design. The cost of a website isn’t based on its appearance but on the efforts behind it. While you can have a website made for free for your dental practice, the chances of generating leads with this website are low. The growing competition and ever-evolving Google algorithm make it essential for all to create a lead-generating website and an integrated marketing strategy.
1. Local Designer: Any dentist can find a local designer through a simple online search. Most local designers cater to the website designing needs of clients from several industries. So these professionals may have the experience to create a website for an accountant, builder, retail store, doctor, and any other profession you may think of. Local designers don’t specialise in one industry. They take up any project that comes their way.
A problem with local designers is that they apply the same strategy to all their clients. If you want to generate more patients with your website, a template strategy may or may not work. Also, there are chances that the local designer will work for a dental website for the first time in their career. If they lack experience creating content for dental websites, the chances of the content not appealing to the target audience are high. Moreover, many local designers don’t have the resources to offer ongoing support for website maintenance.
A local designer’s design fee can be between $2,000 to $15,000, and the hosting fee can be about $10 to $20 per month.
2. Discount Product Providers: These are large companies catering to the website designing needs of dentists. They exclusively cater to dental service providers and are experts in designing dental websites. Discount providers have a client service team as well. However, because of low margins, not all can support service requests in a given time. So just like the local designers, product providers will create a dental website for you and hand it over to you to take care of any future work with your website.
Discount product providers may expect to pay a setup fee of $300 to $600, and client support resources may cost somewhere about $100 to $300 per month.
3. Dental Service Provider: Dental service providers offer you almost everything. They create a beautiful website for your dental practice and take an integrated marketing approach. Their knowledge and expertise make them create unique content for your practice and target your ideal patients. In addition, these professionals market your offerings to attract potential patients and nurture the existing ones. With dental service providers, you can expect three things – improved retention, more referrals, and an increased number of new patients.
You may have to pay about $400 to $2,000 as a setup fee and about $150 to $800 depending on your new patient goals and the level of competition in the client’s jurisdiction.
How much you must invest in your online presence depends on factors like the competition of jurisdiction, your goals for acquiring new patients, and your online presence -whether you are well established or starting fresh. Want to know more about website designing then read our blog to know 6 Essentials Of A Great Dental Website Design.
Don’t miss our next article!