Black Hat SEO vs. White Hat SEO - The SEO Techniques Every Dentist Should Know About

Home » Black Hat SEO vs. White Hat SEO – The SEO techniques every dentist should know about

In the search engine optimization landscape, analysts refer to the different tactics. They use “black hat practices”, “white hat practices”, or the grey area in between these two. Just like the cowboys wearing white hats and black hats to distinguish the “good people” from the “bad people,” “white hat SEO” and “black hat SEO” signify good and bad SEO practices.

So, let’s understand what is white hat and black hat SEO!

White Hat SEO: This implements permitted optimization practices outlined by major search engines such as Google, Yahoo!, and Bing. White hat SEO improves your website ranking without putting your website at risk of being blacklisted. White hat techniques include content optimization, relevant keywords, creating relevant page titles, authoritative links and simple website navigation.
Black Hat SEO: This includes unethical techniques to artificially boost the search engine ranking of a website. These techniques are tricky, misleading, or unethical and can lead you to where your website will be blacklisted. This means that your website is no longer visible on the search engine results page. Disreputable backlinks, keyword stuffing, link building on irrelevant websites, blog comment spamming and creating ghost pages are the black hat SEO.

Now have understood the difference between white hat and black hat search engine optimization techniques. It will be easier to decide which one you should choose.

Quality on-page and off-page search engine optimization are critical for the success of any dental website. There are some white hat SEO techniques that can generate results for years. When it comes to search engine optimization of a dental website, every dentist should know these important white hat SEO techniques. Let’s take a look:

Quality content

The content should be written for the benefit of the users, not for the search engine crawler. Create high-quality, optimized content that meets your visitors’ requirements. If you want to create content for your dental website, use SEO keyword research tools to find the most relevant keywords.

Then focus on adding those keywords to your content. Pay attention to keyword usage in overall content. Stick to one primary keyword and 2-3 secondary keywords to make it more meaningful to match the intent of the end-user. This is the most crucial element of modern-day white hat SEO. Keyword optimized content is rewarded by search engines by placing it on the top search results.

Keyword-rich page titles and metadata

While writing content for your dental website, you need to consider the importance of titles, headings and subheadings. Don’t overlook or underestimate these areas. Add primary keyword in the title or first heading and secondary keywords in sub-headings.

Follow best practices when writing meta descriptions for each page on your website. Include the most relevant keywords in this to help search engines and users to find your content and direct to your website.

Learn code

Learn code and semantically structured markup language along with the use of keyword-rich heading elements on your web pages. It will aid search engines to find what they are searching for while crawling your site.

Authoritative link building

White hat content obeys search engine guidelines and builds links by authentic link-building strategies and guest posting while black hat’s SEO strategy is to buy links.

Achieving authoritative inbound links takes dedication and time, but can tremendously impact your rank in SERPs and increase overall site traffic. This makes it worth the effort.

Simple website navigation

A white hat SEO strategy involves simple navigation that generally boosts your ranking in organic search results. Users love such sites because they simply find what they are looking for without getting frustrated. Happy users are a win for potential conversions.

Fast page loading times

Just like simple navigation or mobile-friendly, responsive sites, visitors love fast-loading speed sites. It doesn’t frustrate visitors and reduce the bounce rate. From an SEO stance, dental website speed is a search engine ranking signal.

Websites that are unable to respond to visitor requests for whatever reason for slow speed (large images, videos, image carousels, etc.) are generally placed lower in SERPs because of the poor user experience. White hat SEO practice demands you to be mindful of features and functionality. You should have an idea of how they impact load times.

The takeaway

White hat SEO is important for your dental website because, without it, search engine results would be messy. So, if you are looking to grow your website’s online presence using white hat SEO techniques, we can help you.

At One Stop Dental Marketing, we have a team of SEO specialists who can help you to improve your rank n SERPs using white hat SEO practices. In addition, we provide PPC, social media marketing and website design services. You can contact us by filling in your detail on our contact us page available online. We ensure that you will get prompt response from our team.

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