Dental marketing has become is the essential element for dentists. Many believe that building a website is enough to be a part of the digital marketing bandwagon; however, this couldn’t be farther from the truth. Building a good website is just the first step of having a digital presence. It is essential to be found online to drive business.
The techniques used to enhance the quality and the quantity of traffic to your website primarily by being found on search engines are Search Engine Optimisation (SEO). Organic SEO is about promoting your practice without having to pay for online advertising. It is a long-term effective strategy and could take anywhere between four to six months to give results.
It has been proved that close to 75% of people do not look beyond the first page of search results to answer their queries. Therefore, it is essential to work out a robust SEO strategy to achieve high online visibility. This post discusses seven best practices of dental SEO marketing to harness the potential of digital marketing and generate high quality leads for their business.
All SEO efforts have to be directed towards understanding the end-user and providing them with what they are looking for most conveniently. Site loading within three seconds prevents the customer from abandoning the site. To achieve this, the web developer will look into the technical aspects of the website like— Server response time, browser caching, reduce redirects, and image compression, to name a few.
Good dental SEO marketing efforts will be directed towards understanding why people are entering a particular term into the search engines. Keywords like “What are all-on-4 dental implants” are informational and will reach the blog page. Likewise, keywords like “Invisalign experts in Brisbane” is navigational and should be directed to the home page, service page and about us page.
The Google algorithms are evolving; they are looking out for high quality, well researched authoritative content. Developing high-quality content and a substantial blog section will go a long way in featuring your website in the search engines and drive traffic to your website. Research suggests that the blog section should comprise both long-form content of 2000 words and short contents of 500 words to yield the best results.
Internal links in the website give the search engines insights about various aspects like website structure, relevance, relationship, and value of the pages. Internal links help users to navigate across web pages on the site and find relevant content.
With voice search devices becoming popular, search queries have become more natural sounding. For example, instead of typing “top dentist Brisbane” the user can say, “Who is the top dentist in Brisbane?” good SEO practices will always incorporate the changes resulting from technological innovations.