A well-designed website that is optimised for SEO forms the basis of all digital marketing efforts. A good website with fresh, relevant, and authoritative content adds credibility to your business. Google algorithms can distinguish high-quality, engaging content by how the audience interacts with your website content and their time on your website.
Visitors from a perception about your services based on your website, a good website distinguishes your website from competitor’s website. All SEO efforts have a single objective of generating leads and conversion; the website will help track the success of all online efforts.
Prominence can also be increased by gathering positive patient reviews. Since Google features only the first three links, the competition for these spots is extremely high; it is vital to interact with the customers and ask them to put reviews. A personalised email requesting customer to add review could also be sent.
SEO efforts take time to yield results; a quick way to feature on google rankings is to opt for sponsored ads. Almost 18 per cent of the searches will click on sponsored ads that appear on the top of the search results. The sponsored ads look exactly like the search results and an excellent way to generate high-quality leads.
SEO is highly technical; many factors impact the search engine rankings, like — whether the site can be conveniently crawled and indexed by search engines. It is best to hire professionals to look into all the aspects of SEO and design an effective strategy for your business.