Digitalisation has brought about massive shifts in the way consumers select their service providers and make buying decisions. The marketing initiatives of dental companies must adapt to the new ways for business development. Google has become the new directory where potential customers search local businesses, place a call for an appointment, and visit clinics to take the services.
Dentists have begun to understand the significance of digital marketing in their practices. SEO tactics are being used to attract, convert, and retain customers. SEO can be used to engage with customers and help resolve their queries regarding oral care. This post will discuss in detail six SEO strategy for dentists to enhance their practice.
A well-designed website that is optimised for SEO forms the basis of all digital marketing efforts. A good website with fresh, relevant, and authoritative content adds credibility to your business. Google algorithms can distinguish high-quality, engaging content by how the audience interacts with your website content and their time on your website.
Visitors from a perception about your services based on your website, a good website distinguishes your website from competitor’s website. All SEO efforts have a single objective of generating leads and conversion; the website will help track the success of all online efforts.
The dental practice is majorly a local query; an SEO strategy for dentists should optimise your website for local search results. The initial step would be to set up a Google My Business (GMB) profile. Dentists can add their profile on Google Search and Maps. It is also good to add information like working hours, location of the clinics, services provided, clinic photos, to name a few.
After the details are entered and verification has happened, you can start optimising your GMB listing. It is the most critical tip for optimising your dental site for local searches. 88 per cent of the people searching for local businesses either land up calling the clinic for an appointment or visit the clinic. Your absence from GMB would mean you will miss out on all the leads.
Google ranks websites basis three categories— Relevance, Distance and Prominence. Relevance is all about adding detailed information about your business. Distance is very straight forward and not much can be done about it. Prominence denotes to the popularity of your dental business. It is one factor that calls for concentrated SEO efforts.
For prominence, Google relies on information gathered about your business across the web; this would also include links, articles, and directories. Prominence can be increased by submitting your practice details on various dental directories. Directory submission is an off-page SEO activity done to improve page rank and build authority backlinks.
It is crucial to choose the category relevant to your niche before making directory submissions; this would involve extensive research. Make a detailed and the most relevant site list, select the site and the category where you would want to post the blog. It is always best to choose sites with good domain authority.
Prominence can also be increased by gathering positive patient reviews. Since Google features only the first three links, the competition for these spots is extremely high; it is vital to interact with the customers and ask them to put reviews. A personalised email requesting customer to add review could also be sent.
Featured snippets are the quick answers offered with content from the related website. It answers the query without the customer having to click on the website. Snippets are an excellent way of establishing yourself as the thought leader and build trust with the patient. Blogging is a good way of establishing authority.
SEO efforts take time to yield results; a quick way to feature on google rankings is to opt for sponsored ads. Almost 18 per cent of the searches will click on sponsored ads that appear on the top of the search results. The sponsored ads look exactly like the search results and an excellent way to generate high-quality leads.
SEO is highly technical; many factors impact the search engine rankings, like — whether the site can be conveniently crawled and indexed by search engines. It is best to hire professionals to look into all the aspects of SEO and design an effective strategy for your business.
In current times digital marketing is becoming increasingly important to drive conversions. An SEO strategy for dentists need to focus on optimising the site for local search. The post has discussed significant points to consider while formulating an SEO strategy. However, it could be an overwhelming task, especially when you have a clinical practice to run. A professional SEO agency like One Stop Dental Marketing could take the burden off your shoulders.