Content is the ultimate ruler when it comes to increasing dental website ranking on search engines like Google. As per the Google update, organic and informative content relevant to user’s query can help a website achieve top position on search engine result pages (SERPs). Different forms of content can be blogs, articles, video content, press release, etc. Note to create long-form content for your dental website to generate desired results.
Inbound links are the links from other websites that point to your site, known as backlinks, as they refer back to your dental website. It will help you increase your site’s domain authority. On the other hand, the link from your site to other sites is called outbound links. Adding these types of links to your site will add more value to your content. It is the best strategy of SEO for dentists to tell Google bots that your dental web content is well-researched and valuable.
If you don’t have a mobile responsive website, it can cost you all the mobile traffic. Also, your website will not appear on the searches made from a mobile device. According to the study, mobile traffic accounts for more than 65% of internet usage. It means you could be losing 65% of your dental visitors and leads. Further, your website may be penalised by the Google search engine. Therefore, ensure to have a mobile-friendly website to get more clicks and leads.
Adding your dental business on Google My Business (GMB) helps you reach and engage with local patients across Google search and Maps. Remember to add complete details about your business, including hours, site link, consultation page link, timing, and much more. Also, consider Google’s recommendations for content like photos of your dental practice. Don’t forget to get verified to establish trust for your dental practice.
Social media is one of the essential SEO strategies for enhancing your online business reputation. There are different social media channels on which you can post your dental service benefits, videos, and much more. It is the most affordable way to let patients know about your dental practice. That’s because nowadays, maximum people are on social platforms. Bringing your dental brand on social channels will improve its visibility, and so the chances of getting more dental bookings increases.