Plenty of importance is given to the quality of the content uploaded on dental practice websites. Several blogs may mention why uploading quality content is essential for your website. However, very few blogs tell you what type of content your website requires and which pages are crucial. It is known that the more unique and detailed content you upload on your website, the better it will rank on Google. However, to give your clients unique and quality content, it isn’t possible for dental practices to include 50 to 60 or more pages of detailed content on their services. When creating content for a dental practice website, dentists must remember that websites are not just for search engines but also current and prospective clients. This is why providing information on things that matter to your patients the most must be your priority. And as far as the total number of pages is concerned, you can decide depending on your practice offerings and SEO goals.
When adding specific pages to your website, remember that some pages are the most important for new patient conversion. These are known as the money pages.
A great way to optimise your money pages is to have a professional copywriter write content for them. Content written by an expert is expected to receive a better response, and you may expect good new patient conversion results. Copywriters know the importance of relevant content to keywords. This is why, when they write keyword-based content, they maintain the quality of the copy and, at the same time, focus on keyword density. Finding the right keywords for each page can be best done by an SEO expert. You may also hire an SEO expert to work with your professional copywriter to get you the best combination of keywords and content for your money pages. If you want everything related to your website handled under one roof, you may appoint a dental marketing company to create your website.
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