5 Most Competitive Hacks And Tips For Dental Web Design
Your dental web design is the first impression visitors get about your dental practice. A website is one of the most effective marketing tools a dentist has. Its design should have the power to convince your target patients to visit your clinic.
In today’s competitive world, just having a website is not enough to attract patients. You need to rely on some of the best dental website design tricks to make you stand out from the crowd.
All websites need planned design, but consider these five critical website design tips for our high-trust profession:
1. A professional vibe
When a patient visits a dental website, he/she always looks for an element of value that is professionalism. While you may be professional in what you and your team do in your dental clinic, your dental web design should reflect that. Do not use anything that looks too gimmicky. Go for a web design that looks clean, elegant, sophisticated and above all, professional.
Patients want to be ensured that they are making the best choice when it comes to dental care. A good dental website design must include a mix of design elements, colours, images and content. Ensure clear, crisp imagery. Avoid using busy images and designs because they give an unprofessional feel.
Add memorable images that depict a story or add an element of emotion (happy patients with their family, a mom and daughter, family members hugging, people smiling into the camera, etc. To learn more read our blog on how a good website design can be a game changer for your practice.
2. Be informative
- A particular dental service or treatment
- Opening and closing hours
- Your location on Google map
- Whether or not you accept insurance
- Your team credentials/qualifications
3. Make your website SEO-friendly
In a highly-saturated market, every business wants to stand out from the crowd in services and its online reputation. Search Engine Optimization can put your business into the limelight that too at lower costs than other advertisement channels like radio, television, or newspaper ads.
When you hire a website designer, he/she ensures to make your dental website SEO-friendly. Website designers focus on white hat SEO and strategies like link building, keyword research, or alt text for images.
4. Patient testimonials are vital
Make it a practice to send an email form to every new patient and ask them for their feedback and experience in your clinic. Ask them if you can share their feedback publicly. Even if you get one answer only for every 10 emails you have sent, you’ll be able to build up quite a few great testimonials in no time.
Share them on a specific testimonials page on your dental website. You can also keep it on the home page because this is probably a page, patients keep on scrolling. So, why not make your home page, a great first impression by adding testimonials there and building some trust from the start.
5. Make your website design accessible
For a good dental website design, you need to consider the following accessibility standards:
- Navigation: Clear navigation is a crucial component of any website design. Be careful while using the latest navigations. They may be sleek and contemporary, but just check are they accessible easily. A professional website designer understands this clearly.
- Forms: Don’t forget to add labels to each area to make forms easily accessible.
- Text: Keep the font size ideal that makes your text readable on all devices, platforms and browsers. A professional website designer will nail this.
- Buttons & Links: Do not use images for buttons. Use consistent stand-out colour, and ensure all URLs are correct and functioning properly.
Conclusion
If you are in dental practice, it is vital to have a website and that too a professionally designed one. Dentists neither have the time to do website designing nor have the expertise to handle online marketing alone. You can outsource web design & development responsibility to someone who is experienced in this and get a good dental website.
Get in touch with One Stop Dental Marketing, if you need professional website design services for your dental practice. You can simply fill out our online contact us form. We ensure you that you will get a quick response from our team.
