Every year brings changes, and this is no different to internet marketing. When you are not experienced, you cannot possibly understand or know how this works. That is why working with a dental marketer helps you.
Here are some vital tips to help with your SEO marketing this year.
Focus on generating positive reviews
The most common tool people use to choose a dentist is online reviews. You need to have reviews online for when people do a local search for dentist reviews. It is important to focus on generating positive reviews. Setup a system that sends out bulk emails to patients asking them to write a review. Make sure you add the links to the review sites to guide them to where you need those reviews the most.
People love videos. It is the most popular type of content that engages people on the internet. It is a good idea for a dental practice to create engaging videos of the business to get people talking on social media like Facebook and YouTube. People love to see the faces behind the business.
There are a lot of interesting topics you can create a video around. Things like fun videos for holidays and birthdays and popular dentistry topics. Even hold live sessions for fans on your Facebook page to ask questions and get answers. You are only limited by your imagination. Make sure the content is relevant to the business. Add relevant keywords (location and phone number) to each video so search engines can find them when people search.
Voice searches are popular
Did you know that one in five searchers use voice searches? These are usually searchers using mobile devices. Search results use location, how many positive reviews, and the content of a dentist’s website.
To prepare for voice searches, write content in a conversational tone. It needs to match the searcher’s language to score better with search engines that use voice searches. Customise the website content so it is specific to your dental practice and location.
Optimisation for location is crucial. Make sure all business details are correct and relevant on the website as well as on any listing sites such as Dental Find and the Australian Dentists directory. Using a service like Smile Digital can help you correct and optimise all listing sites your dental practice can appear on.