10 Email Marketing Tips and Tricks For Dentists
Being a dentist, it can be challenging to maintain a steady stream of patients in your practice to stay profitable. You cannot simply sit and wait for patients to visit your practice. You need to do something extra if you really want to increase make your practice money-making.
There are patients who prioritize their dental health but many others see a dentist only when their problem increases. This means you’ll have to work hard to attract new patients and to retain the existing ones.
In such a scenario, email marketing comes in handy for dentists. You need to adopt an effective email marketing strategy if you really want to see the benefits of online marketing for your dental practice.
Email marketing is an excellent way to engage current patients at the same time building referrals for potential patients who have yet to hear about your dental practice.
Email marketing for your dental business can be a big responsibility. It is not just about crafting an email; you need to polish off each sentence to make it more effective and impressive. But if you are not satisfied with the responses, there may be something wrong with your email marketing strategy.
Other than mail marketing there are more 5 smart and effective ways to keep your patients rolling in, Read blog.
To alleviate any potential errors in your email campaigns, we are highlighting some important tips.
10 best tips to make your dental email marketing strategy successful
- Keep it consistent: When following email marketing best practices, you need to be consistent in your efforts. For example, if you have decided on a monthly newsletter, make sure to avoid large gaps in the timing of when your newsletter is posted. Follow a regular schedule to send a new post.
- Brand your mail: All your email campaigns should be aligned with your brand’s overall appearance and feel. Keeping your branding consistent is a best email marketing practice. Market your email by including your logo and colours in the header across all advertising channels.
- Make it mobile-friendly: When you are thinking about email marketing best practices, this comes on the top. If your emails are not mobile-friendly, your clickthrough rates are undoubtedly going to drop. In an era when over 60% of people use a smartphone, it’s necessary that your email marketing campaigns are designed for all types of devices.
- Keep spam guidelines in mind: Craft your email marketing campaign to align with the CAN-SPAM act by making use of best practices. Pay special attention to these guidelines while creating your mailing list and introducing your email marketing campaigns.
- Make it shareable: This is one of the best email marketing tips. Your dental practice newsletter should be designed in a manner that it can be easy for patients to share with their friends. You can post these dental newsletters to your social media accounts to encourage your followers to share them with their friend list.
- Make it informative: Keep your newsletter or emailer informative. Provide value to your readers by giving them tips and insights on how to maintain oral health, the importance of oral hygiene, common causes for cavities and sensitivity, etc. Then don’t forget to add a clear call to action that will direct them to your website.
- Make it visual: As these days, attention span is shrinking, it is important to design your newsletter with eye-catching images and 2-3 punchlines with some crispy content. Don’t forget to add your social media button at the end. It’ll help readers to connect with you on social media.
- Avoid deliverability issues: It is better to use proven email marketing software (with opt-out features) to make sure that your newsletters are reaching your prospective patients’ inboxes instead of their spam
- Keep it focused: While you want to provide valuable information to your patients, don’t flood them with too much technical information. It might make them feel that they are making an extra effort to read it. By providing a focused message, you will be able to keep your readers engaged while inspiring them to select you for all their dental health needs.
- Catchy and compelling subject lines: The subject line is your first impression when patients are reading your newsletter. Write compelling and catchy subject lines to make it more effective than the countless other emails they receive every day.
Final words
Dental email marketing is one of the most powerful ways to market your dental practice, regardless of the location your dental practice operates in. For dental practices, the above-mentioned effective email marketing tips are quite helpful in attracting new patients as well as retaining the existing ones.
If you want to learn more about email marketing or want to hire email marketing services for your dental practice, you can get in touch with us. At One Stop Dental Marketing, we have experts who can help you learn more about the industry, gain insight into email marketing services, and interact with your brand. In addition, we provide SEO, PPC, website design, and social media marketing.
To know more, call us at 1300 867 699. Our team will provide you with prompt support.
