10 Dental Marketing Ideas For Essential Business Growth

In a highly competitive industry such as dental, it is essential that your business continues to execute fresh digital marketing strategies. Often, when the market is saturated with the same kind of businesses, growth becomes incredibly difficult – unless you know where to look. At One Stop Dental Marketing, we’ve outlined 10 dental marketing ideas that will help your dental clinic find essential business growth.
These strategies will help you get the edge needed over your local competitors and scale your business to ensure you are constantly finding new patients.

Update Your Website

Updating your website may seem like a simple solution. However, you must know what to change for your website to reflect your brand. You’ll need to look out for the following:

These are just a few ways that your website can be updated and start to convert new patients.

Local SEO

Ensuring your business is visible to potential patients through Local SEO will drive more traffic to your dental clinic. Local search marketing allows someone searching for a dental service in your area to find your website and solve their query. Usually, the dental clinic that is the most visible will be receiving more leads. Hence, the more services your dental clinic offers, the more ground you can cover.

A Google Maps listing is integral to Local SEO. Ensure that any patient looking for your services can easily reach your website or call you with just one click. For more, read our blog on how Local SEO works for dentists.

Manage Reviews

Interacting with past patients can enhance the reputation of your brand. Take note of the review sites that come up in search results. You can manage these reviews by thanking patients who have left positive feedback, starting community discourse about dental health, and reaching out to patients who feel they had a negative experience in your clinic.

Target Your Audience On Social Media

Social media is an ideal way to reach new audiences. Almost everyone has a Facebook, Instagram, or Twitter account. Hence, being active on these platforms and setting up a Facebook business page can help you accurately showcase your dental clinic and allow you to start interacting with patients.

Additionally, you can start posting across all channels and linking to blogs or updates on your website. This will ensure you engage with your followers and improve your website’s overall rankings with positive social signals.

Email Marketing

While attaining new patients is always a great way to expand your business, you should never neglect your existing patients. Hence, it is essential to nurture this relationship through the likes of email marketing, where you can keep patients updated on your clinic and promote the services you offer.

Ensure you build your patient email database by integrating it through your website. You can send patients many forms of emails, including a monthly newsletter, special offers, reminders, and more.

Paid Ads

If you want to bring in new patients quickly, you may try pay-per-click (PPC) advertising. Utilising an online advertising platform such as Google AdWords will allow you to target patients searching for a dentist in the local area. By choosing the appropriate terms for your ads and linking them to your landing page, you will effectively get your dental practice the attention it deserves.

Online Booking Services

Making it easier for patients to book appointments and meet your dentists will help drive more customers to your dental clinic. They are a great addition to any marketing arsenal as it becomes easier for patients to seek availability and book an appointment through one of their devices. In addition, it saves time as patients will no longer have to call to make an appointment.

Testimonials

Testimonials are a great way of proving the legitimacy of your dental clinic. In addition to online reviews, these testimonials serve as a form of ‘social proof.’ Having your own patients tell their stories about their experience within your dental clinic can encourage others to give your practice a chance.

Blogging

Blogging is an ideal way of consistently publishing new content to your website. These blogs should be dedicated to answering common queries asked by patients as this informative and unique content will engage with more potential customers. Not only will blogging improve your search engine rankings, but it also shows your authority within the dental industry and can help distinguish you from your competition.

Utilise A Professional Digital Marketing Agency

Finding the best digital marketing strategies for your dental clinic can be difficult, especially when you’re unsure of where to begin. Hence, team up with a dental marketing agency with experience. At One Stop Dental Marketing, we understand how to transform your online marketing to beat your competitors and attract new patients to your dental clinic. Then, with our PPC, SEO, and Social Media services, you can sit back and watch your business grow.

Contact Our Team Today

Are you ready to start growing your dental business? The team at One Stop Dental Marketing can help. For more information on our services, contact us today or call us on 1300 867 699.

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